Welcome to the
Jaguar Associate Group

A fun group of Northern California Jaguar Enthusiasts

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Upcoming Events

The Joys of Late June (aka The West Bay Drive)
Sat, Jun 28
The Luxury Collection, Los Gatos
Please join us on Saturday, June 28 for a tour of Luxury Cars of Los Gatos. Followed by a lovely drive in the Santa Cruz Mountains to the restaurant formerly known as Nonna’s Pizza now called Pizzeria Vittoria. But with the same wonderful food and service we have come to expect.
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Portola Valley to Cameron's
Sun, Jul 20
Portola Valley
Enjoy everyone's favorite roads to the Coast! Alice's, Hwy 84, La Honda, Stage Road, San Gregorio General Store, & Hwy 1 finishing with lunch at Cameron's Pub. A JAG tradition, and one heck of a fun drive!
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Cars and Coffee at Jaguar Land Rover Volvo Cars Monterey
Sun, Aug 10
JLRVC Monterey
Join us for the first ever Cars and Coffee hosted by our local Monterey dealer. ALL British welcome!
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Pebble Beach British
Sun, Aug 10
Del Monte Forest
Join us for our own British parade with rolling photos in the Forest, and a delicious lunch at a private location in Pebble Beach. ALL British welcome!
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Monterey British 2025
Mon, Aug 11
Carmel Valley
Join us for the historic return of an ALL-BRITISH Show to Monterey Car Week 2025!
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About Us

JAG is Northern California's Home for Jaguar Motor Car Enthusiasts

JAG, the Jaguar Associate Group, is the Jaguar Clubs of North America (JCNA) officially sanctioned club for Jaguar enthusiasts and their families in the Greater San Francisco area including San Francisco, Silicon Valley and all communities in the North Bay, East Bay, South Bay and Monterey Bay areas. We were one of the first Jaguar clubs formed with meetings being held continuously since our formation in 1955. The annual membership dues for JAG includes membership in JCNA.

With a large, diverse membership owning over 325 Jaguar cars from pre-war to today's Jaguar vehicles, we offer something for all Jaguar lovers in the area.

Every month we hold at least one day event as well as several overnight drives during the year. Throughout the year we have drives, social events, museum visits, tech sessions and a People’s Choice Concours. We also hold events in participation with other car clubs.

JAG members receive our newsletter, the JAGazette, monthly and the Jaguar Journal, JCNA's magazine, six times per year.

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Why You Should Join JAG

JAG is the Greater San Francisco Bay Area's only club dedicated to owners of Jaguar automobiles.

All models and years are welcome

From the earliest to current models, all Jaguar cars and their owners are welcome. Most events have a good mix of models and vintages represented.

Driving & technical events for all interests

Meet and talk with industry experts and vendors, or just take a fun drive. From beaches to mountains, and with good meals along the way, we enjoy driving our Jaguars.

Focus on Jaguar

Includes membership in the Jaguar Club of North America and a subscription to JCNA's magazine, the Jaguar Journal.

Social events foster friendships

You already share a common interest with everyone in the club! Enjoy our day drives, destination events, overnight adventures, and other social occasions.

Join JAG Now!

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