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Tomales General Store

Welcome to the
Jaguar Associate Group

A fun group of Northern California Jaguar Enthusiasts

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Upcoming Events

  • Jaguar Corral at Laguna Seca
    Jaguar Corral at Laguna Seca
    Sat, May 04
    Laguna Seca Raceway
    May 04, 2024, 8:00 AM – May 05, 2024, 4:00 PM
    Laguna Seca Raceway, 1021 Monterey Salinas Hwy, Salinas, CA 93908, USA
    If you have ever wanted to drive your JAG on the track at Laguna Seca, well your time has come! We've been invited to attend The Hagerty Car Show at Laguna Seca: VIP parking in a Corral set up for our club, 1-2 parade laps around the course, and a car show with awards for 9 bests in class and more.
  • Mystery British Tour and Drive
    Mystery British Tour and Drive
    Sun, May 19
    Old Port Lobster Shack
    May 19, 2024, 9:30 AM
    Old Port Lobster Shack, 3130 Alpine Rd, Portola Valley, CA 94028, USA
    On May 19th the club will do a Mystery British Tour and Drive. Our drive will take us over Mountain roads, up Boulevards, down the hill through the Redwoods. Then we’ll take a Highway along the coast until we reach our lunch spot. They’re always happy to see us there.
Photo of JAG logo and a leaping Jaguar. Text "Please join us as we kick off a year of celebrations, JAG 70th, October 24-27, 2024"

About Us

JAG is Northern California's Home for Jaguar Motor Car Enthusiasts

JAG, the Jaguar Associate Group, is the Jaguar Clubs of North America (JCNA) officially sanctioned club for Jaguar enthusiasts and their families in the Greater San Francisco area including San Francisco, Silicon Valley and all communities in the North Bay, East Bay, South Bay and Monterey Bay areas. We were one of the first Jaguar clubs formed with meetings being held continuously since our formation in 1955. The annual membership dues for JAG includes membership in JCNA.


With a large, diverse membership owning over 325 Jaguar cars from pre-war to today's Jaguar vehicles, we offer something for all Jaguar lovers in the area.


Every month we hold at least one day event as well as several overnight drives during the year. Throughout the year we have drives, social events, museum visits, tech sessions and a People’s Choice Concours.   We also hold events in participation with other car clubs.  


JAG members receive our newsletter, the JAGazette, monthly and the Jaguar Journal, JCNA's magazine, six times per year.

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Why You Should Join JAG

JAG is the Greater San Francisco Bay Area's only club dedicated to owners of Jaguar automobiles.

  • All models and years are welcome

From the earliest to current models, all Jaguar cars and their owners are welcome. Most events have a good mix of models and vintages represented. 

  • Driving & technical events for all interests

Meet and talk with industry experts and vendors, or just take a fun drive. From beaches to mountains, and with good meals along the way, we enjoy driving our Jaguars. 

  • Focus on Jaguar

Includes membership in the Jaguar Club of North America and a subscription to JCNA's magazine, the Jaguar Journal.

  • Social events foster friendships

You already share a common interest with everyone in the club! Enjoy our day drives, destination events, overnight adventures, and other social occasions. 

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Technical Information

Membership in JAG provides access to expertise, knowledge and tools for vintage, classic and modern Jaguars

Local Experts


Talk with fellow Members, tap into our extensive list of Sponsors, and access JAG's reference library

Online Forums

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JAG's members-only website Forums and Facebook Group support member-to-member discussions & information sharing

JCNA Knowledgebase


JCNA hosts an extensive technical library, access to industry experts, contacts at Jaguar corporate, and a rare-tool lending program

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