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Welcome to the
Jaguar Associate Group

A fun group of Northern California Jaguar Enthusiasts

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Upcoming Events

  • JAG Carmel Valley Drive
    Mon, Jun 19
    Join us for a Monday morning drive down Carmel Valley followed by lunch at teh Bear and Flag Roadhouse. There is no cost for members and a fee of $10 for guests. Registration is required.
  • Jaguar Club Car Show at Blackhawk Museum
    Sun, Jul 16
    Blackhawk Museum
    On the 16th of July, JAG will celebrate with a beautiful car show and display at the roundabout in front of the Luxe Blackhawk Museum in Danville. We will park promptly at 9:00 AM and show our cars until 2PM. We'll have a docent-led tour of the Automobile Museum at 10:15, then grab lunch nearby.
  • Pebble Beach Bird Rock Picnic
    Sat, Aug 19
    Bird Rock Vista Point
    Saturday, August 19th, please join us for the annual Bird Rock picnic on the 17-Mile Drive in beautiful Pebble Beach hosted by Linda Humber and Kristan Neubecker. Bring a lunch, bring a jacket just in case and enjoy a wonderful afternoon “fellowshipping” as Howard says.

Hillsborough Concours d'Elegance

Registration is now open for the 67th Hillsborough
Concours d’Elegance, Sunday, June 25.
In the special displays for 2023 is a “Non-judged”
Jaguar Sports Cars through the Years category.
The application deadline is April 23.

Visit for more information. 

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About Us

JAG is Northern California's Home for Jaguar Motor Car Enthusiasts

JAG, the Jaguar Associate Group, is the Jaguar Clubs of North America (JCNA) officially sanctioned club for Jaguar enthusiasts and their families in the Greater San Francisco area including San Francisco, Silicon Valley and all communities in the North Bay, East Bay, South Bay and Monterey Bay areas. We were one of the first Jaguar clubs formed with meetings being held continuously since our formation in 1955. The annual membership dues for JAG includes membership in JCNA.


With a large, diverse membership owning over 325 Jaguar cars from pre-war to today's Jaguar vehicles, we offer something for all Jaguar lovers in the area.


Every month we hold at least one day event as well as several overnight drives during the year. Throughout the year we have drives, social events, museum visits, tech sessions and a People’s Choice Concours.   We also hold events in participation with other car clubs.  


JAG members receive our newsletter, the JAGazette, monthly and the Jaguar Journal, JCNA's magazine, six times per year.

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Why You Should Join JAG

JAG is the Greater San Francisco Bay Area's only club dedicated to owners of Jaguar automobiles.

  • All models and years are welcome

From the earliest to current models, all Jaguar cars and their owners are welcome. Most events have a good mix of models and vintages represented. 

  • Driving & technical events for all interests

Meet and talk with industry experts and vendors, or just take a fun drive. From beaches to mountains, and with good meals along the way, we enjoy driving our Jaguars. 

  • Focus on Jaguar

Includes membership in the Jaguar Club of North America and a subscription to JCNA's magazine, the Jaguar Journal.

  • Social events foster friendships

You already share a common interest with everyone in the club! Enjoy our day drives, destination events, overnight adventures, and other social occasions. 

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Technical Information

Membership in JAG provides access to expertise, knowledge and tools for vintage, classic and modern Jaguars

Local Experts


Talk with fellow Members, tap into our extensive list of Sponsors, and access JAG's reference library

Online Forums

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JAG's members-only website Forums and Facebook Group support member-to-member discussions & information sharing

JCNA Knowledgebase


JCNA hosts an extensive technical library, access to industry experts, contacts at Jaguar corporate, and a rare-tool lending program

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