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JAG Mt Tam
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Welcome to the
Jaguar Associate Group

A fun group of Northern California Jaguar Enthusiasts

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Upcoming Events

  • Portola Valley to Cameron's
    Portola Valley to Cameron's
    Sun, Jul 20
    Portola Valley
    Enjoy everyone's favorite roads to the Coast! Alice's, Hwy 84, La Honda, Stage Road, San Gregorio General Store, & Hwy 1 finishing with lunch at Cameron's Pub. A JAG tradition, and one heck of a fun drive!
  • Cars and Coffee at Jaguar Land Rover Volvo Cars Monterey
    Cars and Coffee at Jaguar Land Rover Volvo Cars Monterey
    Sun, Aug 10
    JLRVC Monterey
    Join us for the first ever Cars and Coffee hosted by our local Monterey dealer. ALL British welcome!
  • Pebble Beach British
    Pebble Beach British
    Sun, Aug 10
    Del Monte Forest
    *SOLD OUT* Join us as we begin the day at Cars & Coffee to see some of the cars
  • Monterey British 2025
    Monterey British 2025
    Mon, Aug 11
    Carmel Valley
    Spectators and dogs welcome, no charge! Car registrations are sold out, mark your calendar for Monday, August 10, 2026! No catering available on site however, there are many options steps away in the Village and you are always welcome to join us for a picnic.

About Us

JAG is Northern California's Home for Jaguar Motor Car Enthusiasts

JAG, the Jaguar Associate Group, is the Jaguar Clubs of North America (JCNA) officially sanctioned club for Jaguar enthusiasts and their families in the Greater San Francisco area including San Francisco, Silicon Valley and all communities in the North Bay, East Bay, South Bay and Monterey Bay areas. We were one of the first Jaguar clubs formed with meetings being held continuously since our formation in 1955. The annual membership dues for JAG includes membership in JCNA.

 

With a large, diverse membership owning over 325 Jaguar cars from pre-war to today's Jaguar vehicles, we offer something for all Jaguar lovers in the area.

 

Every month we hold at least one day event as well as several overnight drives during the year. Throughout the year we have drives, social events, museum visits, tech sessions and a People’s Choice Concours.   We also hold events in participation with other car clubs.  

 

JAG members receive our newsletter, the JAGazette, monthly and the Jaguar Journal, JCNA's magazine, six times per year.

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Why You Should Join JAG

JAG is the Greater San Francisco Bay Area's only club dedicated to owners of Jaguar automobiles.

  • All models and years are welcome

From the earliest to current models, all Jaguar cars and their owners are welcome. Most events have a good mix of models and vintages represented. 

  • Driving & technical events for all interests

Meet and talk with industry experts and vendors, or just take a fun drive. From beaches to mountains, and with good meals along the way, we enjoy driving our Jaguars. 

  • Focus on Jaguar

Includes membership in the Jaguar Club of North America and a subscription to JCNA's magazine, the Jaguar Journal.

  • Social events foster friendships

You already share a common interest with everyone in the club! Enjoy our day drives, destination events, overnight adventures, and other social occasions. 

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Technical Information

Membership in JAG provides access to expertise, knowledge and tools for vintage, classic and modern Jaguars

Local Experts

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Talk with fellow Members, tap into our extensive list of Sponsors, and access JAG's reference library

Online Forums

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JAG's members-only website Forums and Facebook Group support member-to-member discussions & information sharing

JCNA Knowledgebase

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JCNA hosts an extensive technical library, access to industry experts, contacts at Jaguar corporate, and a rare-tool lending program

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