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Welcome to the
Jaguar Associate Group

A fun group of Northern California Jaguar Enthusiasts

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Upcoming Events

  • March Madness Drive from Santa Cruz to Los Gatos
    March Madness Drive from Santa Cruz to Los Gatos
    Sat, Mar 09
    Santa Cruz Courthouse Parking Lot
    Mar 09, 2024, 10:00 AM
    Santa Cruz Courthouse Parking Lot, 735 Ocean St, Santa Cruz, CA 95060, USA
    On March 9th, we have a wonderful drive, in store for you for March Madness. It has a new starting point and a shorter but very exciting drive. From Santa Cruz we will drive the most beautiful 28 miles imaginable up the Empire Grade, to 17 North and on to lunch at Nonno’s Barbecue.
  • Clovis British Auto Roundup 2024 & Fresno-Clovis Drive
    Clovis British Auto Roundup 2024 & Fresno-Clovis Drive
    Sat, Mar 23
    Clovis, CA, USA
    Mar 23, 2024, 10:00 AM – Mar 24, 2024, 3:00 PM
    Clovis, CA, USA
    Last year 14 Jaguars and their owners ventured all the way to the San Joaquin Valley for an eye-opening weekend including a fabulous foothill drive and a terrific car show on Sunday. This year we're doing it again!
  • Moss Beach Distillery
    Moss Beach Distillery
    Sun, Apr 07
    Moss Beach Distillery
    Apr 07, 2024, 10:30 AM – 2:30 PM
    Moss Beach Distillery, 140 Beach Way, Moss Beach, CA 94038, USA
    Exercise your CAT and have brunch at the Moss Beach Distillery April 7th. Join us for our third drive of the year followed by a display of our cats in the parking lot and then a delicious brunch with spectacular ocean views. We will meet at four Bay Area locations to caravan to the Distillery.

About Us

JAG is Northern California's Home for Jaguar Motor Car Enthusiasts

JAG, the Jaguar Associate Group, is the Jaguar Clubs of North America (JCNA) officially sanctioned club for Jaguar enthusiasts and their families in the Greater San Francisco area including San Francisco, Silicon Valley and all communities in the North Bay, East Bay, South Bay and Monterey Bay areas. We were one of the first Jaguar clubs formed with meetings being held continuously since our formation in 1955. The annual membership dues for JAG includes membership in JCNA.


With a large, diverse membership owning over 325 Jaguar cars from pre-war to today's Jaguar vehicles, we offer something for all Jaguar lovers in the area.


Every month we hold at least one day event as well as several overnight drives during the year. Throughout the year we have drives, social events, museum visits, tech sessions and a People’s Choice Concours.   We also hold events in participation with other car clubs.  


JAG members receive our newsletter, the JAGazette, monthly and the Jaguar Journal, JCNA's magazine, six times per year.

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Why You Should Join JAG

JAG is the Greater San Francisco Bay Area's only club dedicated to owners of Jaguar automobiles.

  • All models and years are welcome

From the earliest to current models, all Jaguar cars and their owners are welcome. Most events have a good mix of models and vintages represented. 

  • Driving & technical events for all interests

Meet and talk with industry experts and vendors, or just take a fun drive. From beaches to mountains, and with good meals along the way, we enjoy driving our Jaguars. 

  • Focus on Jaguar

Includes membership in the Jaguar Club of North America and a subscription to JCNA's magazine, the Jaguar Journal.

  • Social events foster friendships

You already share a common interest with everyone in the club! Enjoy our day drives, destination events, overnight adventures, and other social occasions. 

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Technical Information

Membership in JAG provides access to expertise, knowledge and tools for vintage, classic and modern Jaguars

Local Experts


Talk with fellow Members, tap into our extensive list of Sponsors, and access JAG's reference library

Online Forums

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JAG's members-only website Forums and Facebook Group support member-to-member discussions & information sharing

JCNA Knowledgebase


JCNA hosts an extensive technical library, access to industry experts, contacts at Jaguar corporate, and a rare-tool lending program

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